White Collar's packaging, the concept was that the actions should play to what makes the show and its characters so appealing. The sense of intrigue, not only in the criminal world that Neal is helping Peter penetrate, but also in the dynamic between Neal and the world of the FBI, who Neal can trust and who he can’t. The actions will play to each character’s strength. Neal’s actions will be based on his great criminal skill set, although framed in such a way as to not make him seem like one of the bad guys. As Peter can sometimes overplay his actions, we let him play more of the straight man, with complimentary actions to what Neal is doing.
Client - USA Network
Agency - Internal
Director - Marcus Raboy
Creative Director - Evan Mathis